In my career in marketing and public relations, I have worked side-by-side with many executives looking to expand their profiles as thought leaders. We’ve created and executed plans that drive new business leads while helping their companies stand out in the crowd. The specifics of this work depends on one’s industry, position and specific goals, but there are […]Read more "Want to be a thought leader? Start here"
In recent posts, I’ve talked about upcycling content to keep your marketing calendar fresh and how to create a virtual team to help you crank out that content. Looking for more ways to inspire your marketing content? Sometimes the best ideas come when you begin the creation process using an existing template. By following a templated approach to writing, […]Read more "Is a template the answer to your writer’s block?"
Every conversation you have could turn into an engaging piece of content — you just have to open your eyes to the possibilities.Read more "Why upcycled content is a must for your editorial calendar"
It’s that time of year: planning season. We’re thinking about our resolutions, budgeting for the new year at home and work and setting some new goals. For those of us who are writers, content marketers, editors or bloggers (or all of the above), this process leans heavily on the creation of a content calendar. This massively […]Read more "How to Create a Content Marketing Team By Leveraging Your Network"