Something I’ve recently noticed on my walks are the surprisingly tropical patio environments some of my neighbors have created. They’ve taken their tiny urban patios and turned them into a scene that would fit right into Key West, Charleston or even Maui. Needless to say, this is a breath of fresh air in what can otherwise feel like a concrete jungle, especially in the July heat.
A quick note about the focus of my blog here: I’ve decided that posts that are purely related to my work — advertising, marketing, communications and media — will live on outside channels including LinkedIn. I will keep my personal blog being just that — personal anecdotes and commentary. Not that this has mattered much […]Read more "Editorial focus"
In my career in marketing and public relations, I have worked side-by-side with many executives looking to expand their profiles as thought leaders. We’ve created and executed plans that drive new business leads while helping their companies stand out in the crowd. The specifics of this work depends on one’s industry, position and specific goals, but there are […]Read more "Want to be a thought leader? Start here"
In recent posts, I’ve talked about upcycling content to keep your marketing calendar fresh and how to create a virtual team to help you crank out that content. Looking for more ways to inspire your marketing content? Sometimes the best ideas come when you begin the creation process using an existing template. By following a templated approach to writing, […]Read more "Is a template the answer to your writer’s block?"
Every conversation you have could turn into an engaging piece of content — you just have to open your eyes to the possibilities.Read more "Why upcycled content is a must for your editorial calendar"
It’s that time of year: planning season. We’re thinking about our resolutions, budgeting for the new year at home and work and setting some new goals. For those of us who are writers, content marketers, editors or bloggers (or all of the above), this process leans heavily on the creation of a content calendar. This massively […]Read more "How to Create a Content Marketing Team By Leveraging Your Network"
In September, we took a weeklong vacation to Hilton Head Island with my family. We had a great time lounging on the beach, kayaking, discovering some amazing local restaurants and of course golf (Brandon) and shopping (me). Like any Wethington family vacation, there were also a couple intense, late-night rounds of Taboo. But some of the most entertaining parts of […]Read more "A puppy discovers the South"